Proof of concept
Your idea is on the bleeding edge technologically and you need to know if your concept is feasible. Neon will build a functioning proof of concept that you can show potential investors to demonstrate the feasibility of your idea. Our expertise includes everything from Augmented Reality to Machine Learning and Computer Vision, and we're excited to hear what you've got in mind.
Activities
Design, Style guide creation, Development, Integration planning, User testing, Release Planning, QA, Product management, Project management.
Outcomes
A proof of concept that will determine the feasibility of your idea.
Ideation Session
You'll work with our senior product team to define and refine your offering by challenging assumptions and pushing the thinking for your product. Together we'll turn ideas into concepts and set you up with the requirements needed to proceed with developing your product.
Activities
Product Strategy, Market Research.
Outcomes
Initial user journey and product requirements, taking you from strategy to development.
MVP (Minimum Viable Product)
We will build a functional, marketable product with the minimum features required to deliver your solution to your customers. The product will provide a simple user experience, giving you enough functionality to collect valuable insights for an evolved V1.
Activities
Design, Style guide creation, Development, Integration planning, User testing, Release planning, QA, Product management, Project management
Outcomes
A simple, functioning product that's ready for market and optimized to capture investable metrics.
V1 and Beyond
Our team will build a complete solution with all the main features, a complete design, and an informed user experience using insights from your MVP.
Activities
Research, Design, Style guide creation, Development, Integration planning, User testing, Release planning, QA, Product management, Project management
Outcomes
A functioning, complete product with all main features, a polished UI, and seamless UX.
Product-market fit assessment
We will identify key testable hypotheses with you and your team, then conduct a quantitatively driven product-market-fit validation to de-risk your product build – optimizing your time and maximizing your ROI.
Activities
Stakeholder interviews, Hypothesis creation, Questionnaire design, Audience recruitment, Screening, Survey programming, Analysis, Industry research and reporting
Outcomes
Data-based product-market fit assessment, and an actionable plan forward.
Pitch deck
Neon was born out of a private equity firm; we know what investors want to see. We'll create a pitch deck with a tight narrative that clearly states the problem you're solving, the opportunity at hand, and the capital needed to make it all come to fruition.
Activities
Stakeholder interviews, Copywriting, Market research, Graphic design
Outcomes
Branded pitch deck based on expert insights, with an actionable plan forward.
Go-to-market strategy
Neon will create a digital go-to-market strategy based on your unique goals. We can handle the whole thing, pick up where you left off, or help get you started. A complete Strategy includes Research, Tactics, and Execution. During the Research stage, we work to understand your customers, their pain points, how they're currently solving their problem, and how we can get your solution in front of them. The Research then informs the Tactics, and we're ready to Execute.
Activities
User research, Target audience segmentation, SEO audit, Campaign setup, Reporting dashboard setup, Stakeholder interviews, Competitive audit, Content creation
Outcomes
A GTM strategy aligned with your marketing goal. Desired go-to-market goals met.
Marketing site
Neon will design, develop, and user test a clean, simple, intuitive marketing site optimized for SEO, accessibility, conversion, and ultimately, revenue.
Activities
Customer interviews, Competitive/comparative research, Site map, Style guide creation, Wireframes, High fidelity mockups on desktop and mobile, Content guide, Copywriting, SEO optimization
Outcomes
Tested and launched fully functioning marketing site.
Technical audit
Neon will review your technical architecture and provide recommendations to best support your product as it grows and scales to market. As your company and vision evolve, your team will need to serve more customers; our technical audit will help you to future-proof your business.
Activities
Current state review, Capability mapping and prioritization, Data structure/Database review and set-up, Integration/vendor assessments
Outcomes
Tailored target architecture and recommendations to support your growing business.
Tech we use
Augmented Reality (AR)
AR technology involves integrating virtual objects into real-world environments. Our developers have a deep understanding of the technical aspects of AR development, which can be utilized in products for gaming, training, education, marketing and other industries.
Virtual Reality (VR)
VR technology allows users to immerse themselves in a computer-generated environment and interact with it as if it were real. It brings limitless possibilities to the worlds of gaming, education, therapy, design, and beyond. Our team of senior developers would love to work with you to bring your vision to life using VR.
3D
3D technology allows you to create three-dimensional graphics, animations, and simulations. 3D modelling of real-world objects and environments has obvious uses in gaming and entertainment, but can also be used to create useful products for design, architecture, medicine, and many other industries.
Fintech
Fintech (financial technology) refers any use of technology to improve and automate financial services. We'd love to work with you to create innovative financial products and services using any number of technologies listed here.
Forecasting Models
Forecasting models are mathematical techniques that are used to predict future events or outcomes based on historical data. They're commonly used in Fintech, with possible applications across many industries.
Big Data/Data Mining
Data mining from large data sets can inform the design and development of your product. By consulting patterns in user behaviour to build your product, you can create an optimized user experience beyond what's achievable through traditional user testing.
Data Science
Data science is a vast discipline that draws on statistics and computer science to extract useful insights. It can be used to personalise your user experience, optimize your product functionality, improve SEO, and countless other instances. Set up a call to discuss how we can use data science to optimize your product.
Machine Learning/AI
ML is a type of AI that enables systems to learn and improve from experience without being explicitly programmed. It's a method of teaching computers to recognize patterns in data and make decisions based on that data.
Computer Vision
Computer vision is a field of artificial intelligence that deals with how computers can be made to interpret and understand visual information from the world, such as digital images and videos. It's used in self-driving cars, surveillance, robotics, AR, and countless other technologies. The opportunities are endless.
Natural Language Processing (NLP)/Chat GPT
The goal of NLP is to enable computers to understand, interpret and generate human language in a way that is both natural and useful. Chat GPT is the latest and most impressive instance of NLP, and can be integrated with digital products to support customer success, rapidly generate content, and so much more.
Mobile Apps/iOS/Android
Mobile applications are used for a variety of products, from gaming to social networking, e-commerce, productivity, navigation, and so much more. Our team creates exceptional experiences with advanced backend integration capabilities and a focus on UX/UI.
Web Applications
Web applications are used for everything from social media, to e-commerce, marketplaces, CRM systems, email, and numerous other solutions. We've developed a number of complex web applications, and we'd love to help you with yours.
Cloud Infrastructure
Cloud infrastructure includes the hardware, software, and networking components that make up the underlying infrastructure of cloud services. It's a scalable, reliable, and cost-effective resource for building, launching, and running digital products. Ask us about how we can use it to optimize data and security for your product.
System Architecture
System architecture defines a system's high-level design and organization, and guides the development of its detailed design and implementation. Our system architecture experts are exceptional at creating products with flawless functionality, seamless user experience, and effective data security.
Blockchain/Smart Contracts
Blockchain technology is used to create decentralized systems and applications. Smart Contracts use Blockchain technology to self-execute contracts, with the terms of the agreement written directly into code. This technology is essential for partners interested in decentralized finance (DeFi) platforms, real estate, IoT, gaming, supply chain management, and much more.
IoT (Internet of Things)/Smart devices
Both IoT and smart devices involve the use of connected devices that can collect, transmit, and act on data. It's used in smart home systems, wearables, connected cars, health care, and many other instances to give real time information and insights.