Competitive intelligence for a highly regulated industry
A machine learning solution that provides relevant, real-time business analytics and tech-enabled insights for every member of the retail team.
A retail cannabis partner approached us with not one, but two business challenges: cannabis marketing campaigns are limited by both restricted data access and prohibitive federal regulations. With few opportunities to advertise and promote standardized products, companies can’t rely on traditional marketing methods. Every data point matters. So, we envisioned and built Avail Retail – an end-to-end predictive solution that synthesizes multiple data sources into actionable insights and delivers personalized intelligence for different end users. The offering was compelling enough to attract Terrayn, another player in the cannabis technology industry, to acquire Avail for an undisclosed sum.
We began by preparing the technology stack to extract and deliver normalized data (including clustering analysis for precise product discovery). From retail staff to senior leaders, Avail equips the entire team with real-time data surfacing. If a customer requests an out-of-stock product, for example, budtenders can use Avail’s product recommender to find the closest available item, both chemically and experientially. Automated product bidding and purchasing eliminates the guesswork of manual orders, while compliance thresholds ensure data privacy. Managers also have financial statistics, predictive analytics, and competitive intelligence to support data-driven decision-making.
We love getting nerdy with data, but we know most people don’t want to geek out over integration strategies and scaling protocols – and information is useless if it doesn’t yield insights. Powered by machine learning, the dashboard transforms business intelligence into clear visuals for timely statistics and at-a-glance analysis. Avail is optimized for mobile and tablet, and integrates with third-party systems including POS, CRM, BI, and digital marketing, plus web analytics, mobility data, and instant messaging platforms.
In the past, organizations had to employ data analysts or big-ticket intelligence systems to achieve lesser results. Avail does it all, with a lightweight interface and flexible functionality. From pricing to inventory to market trends and beyond, Terrayn now has the data-driven equivalent of a crystal ball – and the tech-enabled business insights it needs to capture a growing share of the legal cannabis market.