Competitive intelligence for a highly regulated industry
A personalized machine learning solution that provides relevant, real-time business analytics and tech-enabled insights for every member of the team.
After successfully partnering to launch its retail cannabis stores, Jima wanted to arm its team with the insights they needed to stock and recommend the items customers want. Jima is a new player in a strict, government-regulated industry. With limited freedom to advertise and promote standardized products, the company can’t rely on traditional marketing methods. Every data point matters. So, we envisioned and built Neon Avail – an end-to-end predictive solution that synthesizes multiple data sources into actionable insights and delivers personalized intelligence tailored to different end users.
We began by preparing the technology stack to extract and deliver normalized data (including clustering analysis for precise product discovery). From retail staff to senior leaders, Avail equips the entire team with real-time data surfacing. If a customer requests an out-of-stock product, for example, budtenders can use Avail's product recommender to find the closest available item, both chemically and experientially. Automated product bidding and purchasing eliminates the guesswork of manual orders, while compliance thresholds ensure data privacy. Managers also have financial statistics, predictive analytics, and competitive intelligence to support data-driven decision-making.
We love getting nerdy with data, but we know most people don't want to geek out over integration strategies and scaling protocols - and information is useless if it doesn't yield insights. Powered by machine learning, the dashboard transforms business intelligence into clear visuals for timely statistics and at-a-glance analysis. Avail is optimized for mobile and tablet, and integrates with third-party systems including POS, CRM, BI, and digital marketing, plus web analytics, mobility data, and instant messaging platforms.
In the past, organizations had to employ data analysts or big-ticket intelligence systems to achieve lesser results. Avail does it all, with a lightweight interface and flexible functionality. From pricing to inventory to market trends and beyond, Jima now has the data-driven equivalent of a crystal ball — and the tech-enabled business insights it needs to capture a growing share of the legal cannabis market.