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Hotel Furniture

A fresh start for the hospitality industry

Hotel Furniture is an all-in-one digital platform that equips hotel owners and operators to refresh their guest rooms online.

Hotel Furniture


  • Go-to-market strategy
  • Proof of concept
  • MVP
  • V1


  • Web
  • React
  • .NET
  • GraphQL
  • TypeScript
  • Blender

Try it out

  • HotelFurniture

Simple from start to finish

Neon built, validated, and scaled Hotel Furniture – a digital platform that enables owners and operators to design and customize guest room renovations online, from start to finish. Offering brand-approved furniture, fittings, and equipment, the product replaces a cumbersome analog process with a streamlined digital experience.

HotelFurniture screenshot

A legacy process ripe for change

Renovating guest suites is expensive and time consuming. There are endless phone calls, design meetings, product choices, and more than a few steak dinners to solidify relationships. It's even more complicated if you own or manage a franchise hotel with strict brand standards. It was time to bring the hospitality industry into the 21st century, and give hoteliers a better way to complete room builds and renovations.



Rendering of the customer's room in real time

Rendering of the customer's room in real time



Customer's initial quote

Customer's initial quote

Scoping an innovative solution

Working with TCap Private Equity, we began by interrogating a disruptive concept. Our team mapped the current hotel design process and human interaction points to create an efficient and effective digital product. We interviewed hotel owners, designers, and stakeholders to ensure our vision solved market needs. The result is Hotel Furniture: a digital product that replaces a legacy, manual process.

Hotel Furniture screenshot: Tell us more about your rooms
Hotel Furniture screenshot: Build your guest rooms with brand-approved designs and get a free quote
Hotel Furniture screenshot: Select your design
Hotel Furniture screenshot: Compare schemes
Hotel Furniture screenshot: Below is your preliminary quote

The better way to build and renovate

Hotel Furniture is an all-in-one platform for completing franchise hotel renovations – from choosing brand-approved items to viewing 3D room renderings and arranging deliveries. Neon validated, built, and scaled Hotel Furniture from idea to launch. We provided product and service delivery blueprints, a go-to-market strategy, messaging, marketing resources, and built all back-end processes.


Basis Grotesque

Core colors

Extended colors

HotelFurniture screenshot

A product the hospitality industry can't ignore

In less than a year, Neon distilled an ambitious idea into a complete product that major hotel brands have yet to tackle. Hotel Furniture dramatically reduces the time, cost, complexity, and environmental footprint of room renovations and new builds, so hoteliers can focus on serving their guests. The platform also provides high-quality room renderings to bring the design experience to a laptop. Users receive an estimate in minutes, rather than weeks, and choose from brand-approved products in one place. It's streamlined and simple for all hotel team members to use. We're proud of this tightly-focused product, and we continue to work together as the company scales.

"We first came to Neon with an idea. We envisioned a digital product that would enable hotel owners, brands, franchisees, and management companies to design and complete new builds, renovations, and conversion projects through an online platform. With Neon, we have developed, built, and launched a one‑of‑a‑kind product. Neon's ability to learn our needs, iterate on our product, and lead us through to launch is unparalleled. We are excited to continue our work together as we scale and grow both our addressable market and digital product offerings."

Danna Dunnage

CEO, Hotel Furniture


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We are grateful to be located in the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish) and səl̓ílwətaʔɬ (Tseil-Waututh) Nations.
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