Increasing quality employment opportunities for women
Referelle empowers job-seeking women to access quality networks, mentorship, and employment opportunities.
Entrepreneur Sam Chung approached Neon with an intriguing question: how can we expand and improve job opportunities for women? We believe in meritocracy, but discrimination across networks, hiring, and organizations persist. Neon partnered with Sam to build Referelle – a streamlined product that equips employees to refer friends and colleagues for positions inside their organizations.
Research shows that job-seeking women apply for fewer positions than men, and will only apply when they feel 100% qualified for a posted role. The structural, social, and economic inequalities women face at work can prevent them from reaching their potential – and it creates lopsided, one-dimensional companies. Sam wanted to build a product that levels the playing field for women, and he turned to Neon for help.
Working closely with Sam, our team applied strategy, mapped user journeys, and carved away distractions to reveal the essential product elements. The responsive web interface enables HR teams to enlist employee "referrers" who are notified of internal job postings. Referrers use Referelle's text-based mobile application to encourage qualified women in their networks to apply for specific roles. We also cleared many technical hurdles to ensure personal data cannot be exposed. HR teams can track the source of referred applicants, but users must provide explicit consent to receive job referrals. Referelle exceeds best practices and regulations for privacy and security.
We delivered a lean, focused MVP to support pilot programs and business growth. Referelle offers a complete user experience in a clean UI. Our team also solved a series of data architecture issues to provide network graphs and visualizations. For users, Referelle silences the noise of career platforms like LinkedIn, while harnessing the power of real-world networks to connect strong applicants with progressive organizations.
"One of the biggest challenges most founders face is whether they should engage a full-service product partner or an in-house developer and separate team members. After interviewing eight local, full-service product agencies, we hired Neon to build our MVP. Neon has specialized employees with deep expertise. These talented and focused individuals brought keen insights to the collaborative process, and prioritized our success above all else. We’ve started to build version 2.0 of our product, and there was never any doubt that Neon would be our partner."